Following an interesting post by Eric Clark on LinkedIn at the start of this week, the Titanium blog explores the benefits of social media for tutoring companies in a digital age.
With approximately 645,750,000 active registered users, 135,000 new users signing up daily, and 190 million unique visitors every month, it is extremely apparent that Twitter is one of the most active, user-engaged, and popular platforms to be on if you wish to be noticed. And with 58 million tweets per day, 2.1 billion related search engine queries daily, and 9,100 tweets tweeted per second, it comes as no surprise that tutees will take to this platform to have their voices heard, just like any other consumer. As Eric Clark, the Director for the Centre for Academic Success notes ‘With the increase of social media usage, it has become vitally important for tutoring businesses and college learning cent[re]s to listen to what students/parents are saying about their products/services online. Administrators can use Facebook, Twitter, Instagram, etc. to gain many insights into what people are saying about their departments.’ And part of the reason for this is that these social platforms are for the most part, user-friendly, and make it easy to search for specific keywords and phrases thanks to features like hashtags and Trending Topics.
Twitter users can create lists to categorise people based on specific criteria, making it easy to listen to that specific group of people and on Facebook you can see stats on where in the world much of your user engagement is coming from and which demographic tends to ‘like’ you the most. So as Clark suggests, tutoring businesses could create a Twitter list for all of their Twitter using parents, as well as the Twitter using students and also collate information from Facebook user graphs. The information can then be used to identify the key things that seem to be going right and the things that (glaringly obviously) need improvement. Of course, any public platform has its pros and cons, but the better the service the tutors provide and the company overall, the more chance the platform will be used in your favour – another form of good old ‘word of mouth recommendations’, but in 140 characters or less or by the simple power of a ‘like’.
Company Twitter profiles, Facebook pages, Tumblrs (where appropriate) and blogs all add another dimension to how teams interact with their target audience/s and the age groups that usually require tuition are also the age groups that are likely to be the most active on social media platforms. These platforms often add a ‘human face’ to the commercial or corporate – we here, for example, use the blog as a means beyond the website for our clients to get a personal feel or our tutors and for them to voice their experiences, which might be helpful to prospective or current tutors, or offer useful advice to tutees and students in general. As an older generation increasingly make the most of Facebook, a younger generation seek to keep things fast and in ‘real-time’ and move to Twitter, so keeping up with Social Media trends is very important. For the director of a private tutoring company, within seconds you could be made aware of how the lesson went, how your tutors are performing, and whether or not your clients are satisfied.
As long as things are kept professional (no major unprofessional slip-ups!) listening online will have a positive impact on your business, helping you avoid the oh-so-easy trap of being technologically ignorant, or worse… simply out of touch.
*All statistics can be found and verified at http://www.statisticbrain.com/twitter-statistics/
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